By day, I perform strategic marketing duties for MorphoTrak (a subsidiary of Morpho, a subsidiary of Safran). By night, I manage the Empoprises blogging empire, as well as various virtual properties in Starfleet Commander and other games. Formerly known as Ontario Emperor (Ontario California, not Ontario Canada). LCMS Lutheran. Former member of Radio Shack Battery Club. Motorola Yellow Badge recipient. Top 10% of LinkedIn users.
Last year, the initiative process was used to increase the number of slot machines at various Inland Empire casinos. (As I previously noted in my mrontemp blog, Inland Empire tribes often depend upon casino revenue to improve atrocious living conditions.) But this increase in slot machine authorizations didn't necessarily help these casinos against their competition.
[Las Vegas] has slashed room rates and is using promotions to make clear that a bargain vacation is possible, even if it's a five- to six-hour drive away from most Inland residents.
And what happened?
In the first half of the year, the number of people driving from Southern California to Las Vegas via Interstate 15 was up 3.5 percent -- 37,882 cars on average each day, according to the Las Vegas Convention and Visitors Authority.
But what about the extra slot machines?
No tribal casinos have maxed out the amount of slot machines they're allowed because local housing markets collapsed and the unemployment rate rose....