Thursday, October 13, 2011

Double the hope - Steven's Hope now has two locations

Tony Cappelli commented on my September 2009 post about Steven's Hope in Upland. And it turns out that the last sentence is only half right. Yes, Steven's Hope is in Upland...but it is now also in Rancho Cucamonga, according to the thrift store website: Not only will you save money at the Children's Boutique, you help families that have seriously ill or injured children. Proceeds of the sales go to help the mission of Steven's Hope for Children, a 501c3 organization located in Upland, CA. The Children's Boutique receives donations from the surrounding community and then resells them to the public. Visit our stores. Hear our stories. Help our families. The Children's Boutique 1014 W. Foothill Blvd., Suite C, Upland, CA 91786 Mon-Fri 10AM - 6PM, Sat: 10AM - 4PM (909) 373-3757 (Between Mountain and San Antonio) The Children's Boutique 10730 Foothill Blvd., Suite 170, Rancho Cucamonga, CA 91730 Mon - Sat: 10AM - 6PM, Sun: 12PM - 5PM (909) 256-0100 (Across from the Terra Vista 6 Cinemas) The main Steven's Hope website is here.

Wednesday, October 5, 2011

Perhaps I'm taking RedFusion's promotion too seriously

The announcement was bold: Inland Empire marketing firm has client featured by Jay Leno on the "Tonight Show." And the article made a point of mentioning the firms involved: The brochure was designed by the marketing firm, RedFusion Media and was printed by Redlands Print Shop, both located in Redlands, California. There's only one minor little problem. Leno MADE FUN of the brochure. Specifically, Leno was amused by the copy that said that Longmont Dairy's milk "is unconditionally guaranteed until you drink it!" There are two ways in which that statement can be interpreted, and Leno chose the interpretation that would get him laughs. However, Longmont Dairy chose to use the lemons to make lemonade (if I may mix my drink references). "We find it amusing that our guarantee is actually so humorous, and we have sent him some samples so he can see how good our product really is." But do you really want your firm to be known for writing confusing copy? If so, I know a blogger who would be more than happy to write all of your copy in a confusing manner.

Monday, October 3, 2011

(empo-tymshft) Remember record stores?

How much things have changed. Based upon a post by David Allen and a subsequent comment by Bruce R Kilgour, there is exactly one place within the Victoria Gardens mall where you can buy compact discs. Hot Topic. Although their selection is Hot Topic-y, understandably. ("Where's the Slim Whitman?") Things were certainly different when I first moved to Southern California. I remember when "there was a place called Licorice Pizza that didn't sell food." But I did most of my shopping at Wherehouse or Music Plus, unless I made the trip to Brea to go to Tower Records. You can still get CDs, of course. Wal-Mart has a few, and you can probably get some at a car wash. I wonder if Rhino Records in Claremont still sells vinyl?