Angus - the magical name

Use of the correct term can make a big impression, as any "automotive specialist" who "consults" with individuals on the purchase of "pre-owned cars" can tell you.

McDonalds knows a thing or two about marketing, which is why this announcement has appeared.

McDonald's is launching a new Angus Snack Wrap in Southern California stores, including in 111 of its 134 Inland locations.

Using words such as "Angus" allow McDonalds to potentially increase its profit margin by marketing to a more upscale clientele, or at least to those of us who want to pretend to be upscale. Slashfood observed the following during an Angus Snack Wrap taste test:

We attended a product-tasting event yesterday afternoon in a three-story restaurant with wood-paneled walls and modern accents, where people were using the free wifi and enjoying complimentary manicures. Sounds fancy, eh? The restaurant, by the way, was a McDonald's. (And those manicures were exclusive to the event.)

I'm not sure if I want a McManicure in a restaurant, but perhaps I'll try an Angus Snack Wrap if I'm in a snack mood.