David Allen recently wrote a column that talked about business signs at the Claremont Promenade.
If the name "Claremeont Promenade" doesn't ring a bell, think of the businesses that are off of Indian Hill and south of Interstate 10.
Yes, that strip of land is officially part of the city of Claremont - but it bears no relation to the rest of the city.
As some of the commenters to David Allen's blog post noted, different rules apply to different portions of Claremont. Imagine, if you will, a 90 foot tall sign in downtown Claremont. Now, imagine further that this 90 foot tall sign in downtown Claremont advertised a McDonalds with a drive thru. If such a business were established in downtown, residents would have a huge hissy fit.
But it's OK if it's on the other side of the freeway. Why? Because the restaurants and the auto dealer bring in a whole bunch of revenue to the city of Claremont - but because of their remote location to the rest of Claremont, they don't have any real impact on the residents of Claremont.
The residents of Pomona, of course, are another matter. But the people of Pomona don't vote in Claremont.
And before you get all huffy about the evil things that are done to the city of Pomona, consider the location of the Los Angeles County Fair - right on the periphery of the city of Pomona itself. Which doesn't necessarily make the residents of the city of La Verne all that happy.
Let's face it, every city is doing this. A city will tolerate certain things on the borders of the city that wouldn't be tolerated in the city center.
Imagine the Ontario Auto Center at the corner of Euclid and Holt. Now there used to be, and still are, auto dealers within a mile of Euclid and Holt, but they're nowhere as big as the ones several miles east. The prime example is Citrus Ford, which used to be located roughly where the Superior market is today. Now Citrus Ford is out by Interstate 15, and I'm pretty sure the new location is bigger than the old one.
Of course, decisions by cities often have adverse impacts on other cities. La Verne has to put up with traffic jams during the Los Angeles County Fair, but gets very litle of the resulting revenue. Pomona deals with traffic from the Claremont Promenade, but all the tax revenue from the businesses goes to Claremont.
So you end up having a lot of inter-city and intra-city wars. Target's relocation from northwest Ontario to Montclair was one of the catalysts for Wal-Mart's proposed move to northwest Ontario - a move that was blocked for years by a lawyer and a small group of residents who wanted Wal-Mart to choose a different location - say, several miles away, out by the auto center. And there's always the possibility that a thriving Super Wal-Mart in Ontario could lead to the closure of the not-so-super Wal-Mart in Upland, which would then lead Upland to try to poach a business from a neighboring city to fill the empty space.
And so it goes.
Thrown for a (school) loop
-
You know what they say - if you don't own your web presence, you're taking
a huge risk. For example, let's say that you decide to start the Red Green
Compa...
4 years ago