Saturday, January 21, 2017

My philosophy is color philosophy (or, two views of a trade show booth)

This post was originally going to be placed into my Empoprise-BI business blog, until I did a little digging...

As many of you know, today - Saturday, January 21 - is the day that women are marching on...Phoenix. Specfically to the Phoenix Convention Center, where the Craft & Hobby Association is holding its Creativation show. And while I kinda sorta don't meet the monthly traffic volume required to get a media credential, I can certainly cover the show from afar. Afar being Ontario, California...

...which is northeast of a city called Chino, California, home of Prima Marketing. If you haven't heard about the company, it began by manufacturing artificial paper flowers, and has since expanded its line tremendously. Therefore Prima has a booth at Creativation, and is posting Facebook Live videos from this booth, which allow the Uncredentialed (not to be confused with the Deplorables or the Nasty Women) to see what they're selling.

So here's a video in which Prima Marketing is talking about its Color Philosophy product.



Meanwhile, all of the craft stores are flocking to Creativation to see all the products, and here's a video from one of these stores, Scrapbooking Made Simple in Santa Clarita, California. (Yes, Scrapbooking Made Simple also has an online business.)



And after watching the second video, you'll know where I got the title to this post. (Although if I'm a winner winner chicken dinner, I'll probably give the prize away to somebody.)

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